
BITE

Intro

A ghost brand. Built from scratch at Wilfrid Laurier. Designed the identity, built the brand, cut the edit. All for a product that doesn't exist. Done by just me.
Logo Design
Logo Design
Art Direction
Art Direction
Branding
Branding
Animation
Animation
Year
/
2025
Year
/
2025
Made For
/
Wilfrid Laurier
Made For
/
Wilfrid Laurier












This was an assignment I completed whilst studying abroad in Canada. The brief was simple, make a 3D animated advertisement - my execution was not as simple. I decided to invent a brand and product from scratch, this included individually designing each can's specific variations. I then animated the cans in various shots before editing them together to one of my favourite tracks HOOLIGANG by Joey Valence & Brae. I got full marks.
This was an assignment I completed whilst studying abroad in Canada. The brief was simple, make a 3D animated advertisement - my execution was not as simple. I decided to invent a brand and product from scratch, this included individually designing each can's specific variations. I then animated the cans in various shots before editing them together to one of my favourite tracks HOOLIGANG by Joey Valence & Brae. I got full marks.
This was an assignment I completed whilst studying abroad in Canada. The brief was simple, make a 3D animated advertisement - my execution was not as simple. I decided to invent a brand and product from scratch, this included individually designing each can's specific variations. I then animated the cans in various shots before editing them together to one of my favourite tracks HOOLIGANG by Joey Valence & Brae. I got full marks.
