BITE

Intro

A ghost brand. Built from scratch at Wilfrid Laurier. Designed the identity, built the brand, cut the edit. All for a product that doesn't exist. Done by just me.

Logo Design

Logo Design

Art Direction

Art Direction

Branding

Branding

Animation

Animation

Year

/

2025

Year

/

2025

Made For

/

Wilfrid Laurier

Made For

/

Wilfrid Laurier

This was an assignment I completed whilst studying abroad in Canada. The brief was simple, make a 3D animated advertisement - my execution was not as simple. I decided to invent a brand and product from scratch, this included individually designing each can's specific variations. I then animated the cans in various shots before editing them together to one of my favourite tracks HOOLIGANG by Joey Valence & Brae. I got full marks.

This was an assignment I completed whilst studying abroad in Canada. The brief was simple, make a 3D animated advertisement - my execution was not as simple. I decided to invent a brand and product from scratch, this included individually designing each can's specific variations. I then animated the cans in various shots before editing them together to one of my favourite tracks HOOLIGANG by Joey Valence & Brae. I got full marks.

This was an assignment I completed whilst studying abroad in Canada. The brief was simple, make a 3D animated advertisement - my execution was not as simple. I decided to invent a brand and product from scratch, this included individually designing each can's specific variations. I then animated the cans in various shots before editing them together to one of my favourite tracks HOOLIGANG by Joey Valence & Brae. I got full marks.

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